The growth of overseas demand caused by the COVID-19 and the growing maturity of AI sensing, positioning, navigation and driving technologies have made the mowing robot race track a major focus in the offshore market. The development of the industry continues to speed up. At present, there are nearly 500 domestic mowing robot companies. The global market size of lawn mowers will reach 31.786 billion dollars in 2021, and it is estimated that the global market size of lawn mowers will reach 44.1 billion dollars in 2027. Recently, the smart lawn mowing robot brand Ruichi Smart announced that it had completed millions of yuan of angel round financing. This round of financing was jointly invested by Lenovo Venture Capital and KIP China, and the funds will be used for product research and development, mass production, market promotion and team building.
The mowing robot is an integrated robot system that integrates the functions of environment awareness, path dynamic planning and behavior control. It has the characteristics of high technical threshold, difficult operation, complex working environment, etc. It has high requirements for the company in terms of obstacle avoidance, safety regulations and algorithm capabilities. At present, the companies of the track mainly include traditional mower manufacturers represented by Fushihua and Baoshide, emerging technology companies represented by Cowos and Dajiang, and some companies from the field of automatic driving. All companies concentrated resources to strengthen the research and development of intelligent subsystems such as perception, planning and decision-making related to automatic driving, as well as core modules such as positioning and communication motion control, in order to build a closed loop with "richer samples, more optimized algorithms, smoother experience and more prominent sales", and promote the development of lawn mowing robot towards vision, hearing, touch and other multisensor integration.
In the future, the brand strength, channels and after-sales service of mowing robots will be the main competitive points of mowing robot companies. The key to seize the overseas market is to achieve cost control and performance control by solving the two difficult problems of "clean cutting" and "large area cost". Investors can keep an eye on companies with underlying technical competitiveness and can achieve cost and performance leadership in a short period of time, and choose companies with sustained momentum in team expansion and module upgrading to invest.